THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE & COUNTERFEIT DRUGS IN NIGERIA

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE & COUNTERFEIT DRUGS IN NIGERIA

Statement Of The Problem

In Nigeria, the pace at which business activities are increasing especially marketing of drugs is on the high side and knowing the expectation of a Nigeria business men, they are only concerned in making fast or quick profit, not minding the quality of their products and well being of their consumers.

Hence, the problem of marketing fake/counterfeit drugs have affected the credibility of the health care providers and ended the confidence of   consumers on our health care delivery system. It is the greatest evil of our time and the highest weapon of terrorism against public health as well as an act of economic sabotage. It is an ill wind that blows nobody good.

Marketing of fake drugs have exerted very harmful effects on consumers resulting to illnesses, disabilities and even death, anyone can be a victim.

Some of the incidences have resulted even among children because most times consumers do not know the quality of what they are buying or taking. Again, the rate of illiteracy in Nigeria is very high that majority of consumers are virtually un-informed and even when they know about all these bad practices of marketers, finds it difficult or are not opportune as to where or whom to voice out their complaints and feelings.

This makes it imperative that there is need to intensity efforts in fake drugs eradification in Nigeria to enable consumers be more protected and also to educate and inform the public on the essence of consumer protection in order to join in the fight against it.  

1.3     Objective Of The Study

The objectives of the study includes the following:

1. To find out the prospects and level of consumer protection movement in Nigeria.
2. To bring out measures/tools that will help to support encourage/increase the intensity of the movement
3. To enlighten the public more on their “Rights” against fake drug marketing.
4. To highlight the impact of fake drug proliferation on consumers and economy at large.

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